What tensions are holding your brand's sound back?
We start where most agencies stop: with the business challenge. Then we build the music strategy that resolves it. Every recommendation is tied to measurable outcomes: brand recall, consistency scores, and cost efficiency.
We conduct comprehensive audits of your current music usage, competitive landscape, and cultural position to identify opportunities and quantify gaps.
We develop strategic roadmaps that align music investment with business objectives, building internal capabilities alongside external partnerships.
We provide ongoing guidance, training, and trend forecasting to ensure your team can execute the strategy with confidence.
We track ROI on music investment, measure brand-sound fit scores over time, and deliver quarterly performance reviews. Your sonic strategy evolves with your business.
A brand relaunch also calls for music that fits the new direction. EightSix reviews your existing music use, competitive landscape and cultural positioning. This informs a strategic roadmap connecting music decisions to the brand’s objectives. Guidance and training support your team through implementation.
D3CODED episode: Personal Taste Is Not Brand Strategy
Music decisions in practice
EightSix helps brand teams and agencies turn a music brief into shared criteria for choosing tracks. We clarify the brand, its audience and the job of the music, then help the team compare options and explain its recommendation.
Brand Studio supports that process: mDNA™ Setup gives the search a direction, Discover helps find candidates, and Brand Fit Scoring gives the discussion a shared reference.
The Handmade Series shows two familiar problems and the Brand Studio functions that help address them.
Handmade · Episode 01 · Brand Studio · mDNA™ Setup and Discover
Everyone has a favourite track, but the shortlist goes nowhere. mDNA™ Setup and Discover give the search a shared direction grounded in the brand.
Watch how the search gets a directionHandmade · Episode 03 · Brand Studio · Brand Fit Scoring
When the loudest opinion wins, the music brief gets lost. Brand Fit Scoring gives the team a shared reference for discussing why a track fits.
Watch how the team compares tracksA comprehensive sonic health check that scores your brand-music fit and maps the competitive landscape.
A multi-year strategic plan that aligns music investment with business milestones, market expansion, and brand evolution.
Detailed analysis of how your competitors sound and where the white space is for your brand to own.
Ongoing strategic partnership with quarterly reviews, trend briefings, and proactive creative direction across all music touchpoints.