A sonic idea can win a pitch, but building an in-house music capability for an unpredictable pipeline rarely makes sense.
The creative is approved, then the clearance reality arrives. Whoever presented the idea carries the credibility cost.
Territory, term, adaptation, an existing sonic asset. Answers need to be right the first time, and fast.
Four entry points. Choose one to see the workflow, the likely deliverables and who does what.
Choose an entry point
Pitch development
Give the pitch a defensible sonic idea and a realistic path to make it.
We work inside your pitch team: a musical territory for the idea, an indicative route, and an early read on what it would take to produce and clear. You present it as part of your response.
Scope, credit and commercial terms are agreed per engagement. The models below describe how collaborations are typically structured, not a fixed price list.
Where a specific commercial or contractual arrangement matters (white-label naming, credit wording, exclusivity), we confirm it in writing before it is presented to a client.
In IAB Australia's buy-side survey, 39% reported consistent sonic branding usage for their own or their clients' brands.
EightSix reading: among the agencies represented in this Australian survey, consistent use is the exception rather than the rule. It is buy-side self-report from one market with a small sample, so we treat it as an indication of where the opportunity sits, not a global benchmark.
IAB Australia, Audio Advertising State of the Nation 2026 (pp. 8, 23), 2026
Data collected November–December 2025 · Australia
128 buy-side respondents, 95% from agencies
Source verified 2026-09-09
View the sourceA short worked example of the translation step, which is usually where agency and music partner either align or drift.
You provide
"Confident, modern, human. Not corporate. It has to feel like a decision, not a mood."
We return
Questions: confident against what? Which moment carries the decision, the cut or the endline?
You provide
The cut, the endline and the audience.
We return
Parameters: mid-tempo, rhythm-led, live instrumentation over synthetic, resolution held to the final frame.
You provide
Feedback on the parameters, before anything is produced.
We return
Two to four routes that each satisfy the parameters differently, with the reasoning written down.
You provide
Media, territories, term and budget range.
We return
Which routes stay viable, and what each would require to clear or produce.
The default split. It moves per engagement, but it is always written down before work starts.
Music credit
immowelt credits EightSix for music in its campaign. The credits name KNSK Berlin as the agency and Simon&Paul Film Hamburg as the production company.
Agency: KNSK Berlin · Production: Simon&Paul Film Hamburg
Read moreView published credits (PDF)Modular sonic branding system
EightSix was commissioned to develop a modular sonic branding system for Siemens Home Appliances. Campaign Germany reported on the project on 24 April 2026.
Read moreA short briefing checklist you can copy straight into a project kickoff.
Presentation and credit arrangements are agreed per engagement and written down before anything reaches a client. We do not present a naming or credit arrangement as available until it is confirmed for that project.
Under your NDA, or ours if you prefer. Pitch work is not referenced publicly, and we do not use unsuccessful pitch material elsewhere.
Whatever the engagement specifies. Where a client publishes credits (as immowelt did), we preserve the agency and production credits exactly as published.
Only if you want us to. Some teams bring us into reviews as their music specialist; others keep all client contact with the agency. Both work, as long as it is decided at kickoff.
From stage, deliverables, formats and rights requirements. If those are still moving, we scope the first stage properly and keep the rest indicative rather than inventing a fixed number.
Often, depending on capacity and what the pitch needs. Tell us the deadline first, it determines whether the honest answer is a musical direction or a produced route.