Music is culture.
Culture is commerce.
Sound is the shortcut.
We're a creative agency born not from advertising, but from culture. We understand that sound shapes perception, and perception shapes everything.
Where it started
Berlin
Three people. One conviction: brands deserve music made the way artists make it.
EightSix was founded (as 86Tales) in Berlin in 2021 by Gordian Gleiss. In 2025, Shai Hirschson and Joss Brightwell joined. What began as a composer, a creative-strategist and a producer, all with a deep passion for music for brands, is now EightSix.
We started in studios, not boardrooms. That hasn't changed. Every project still begins with the same question we asked on day one: what should this brand actually sound like?
Philosophy
Three rules.
No exceptions.
We believe
Music isn't decoration. It's the fastest route to feeling, and feeling is what people remember about a brand.
We work
Music-first. Strategy follows sound, not the other way around. Every brief begins with a listen, not a deck.
We refuse
Cool songs in commercials. Forced sync. Borrowed culture. We build sound systems brands can actually own.
"Not cool songs in commercials. Cultural conversations brands can join."
Culture
Built in Berlin.
Heard everywhere.
Our studio sits where club culture, classical training and global brand work overlap. We hire for taste, not titles. We work with artists, not stock libraries. And we're allergic to anything that sounds like an ad.
