The First Step
Start with an mDNA™ Audit.
A no-commitment sonic health check for your brand. Understand where you stand, where you're leaving impact on the table, and what to do about it.
What the Audit Covers
Current Music Usage Review
We audit every touchpoint where your brand uses sound - ads, apps, retail, events, social - and identify gaps, inconsistencies, and missed opportunities.
Competitive Sonic Landscape
We map how your competitors sound and where the white space is. You'll see exactly where your brand can own a distinctive position in sound.
Brand-Music Fit Score (mDNA™)
Using our proprietary mDNA™ framework, we score how well your current music aligns with your brand values, audience, and strategic positioning.
Recommendations Report
A clear, actionable roadmap with prioritised recommendations: what to keep, what to change, and where to invest for maximum sonic impact.
What You Receive
A complete picture of your brand's sonic health.
You'll receive a detailed mDNA™ Audit Report including your brand-music fit score, a competitive sonic landscape map, a touchpoint audit with gap analysis, and a prioritised recommendations roadmap. The report is designed to be shared with stakeholders and used as the foundation for a sonic strategy.
Request Your Audit
Let's get started.
Tell us about your brand and we'll come back with a tailored scope within 48 hours. No commitment, no pitch deck - just clarity.