© EightSix 2026hi@eightsix.com

    A column by EightSix

    Sound Decoded.

    Perspectives on the evolving intersection of music, technology, and brand culture.

    EightSixTrend Report · Edition 2026.1

    Hotels · Restaurants · Bars

    THESOUNDOFHOSPITALITY2026.1

    What hotels, restaurants and bars are doing with music, sound and voice in 2026, what the evidence says about spend and mood, and where the gap is.

    Read the report
    Approx. 20 minute read25 numbered sources

    More trend reports

    D3CODED
    Video series · Season 01: MAKE IT WORK

    Short perspectives on the decisions, strategies and systems behind how brands use music and sound. Presented by EightSix Co-Founder Gordian Gleiss.

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    Video series · Brand Studio

    The Handmade Series

    Familiar music decisions. Made tangible. Five short films show how Brand Studio helps brands and agencies turn everyday music problems into a clear direction, a reasoned choice and audience insight.

    Watch the series (5 episodes)