Video series · Brand Studio
The Handmade Series
Familiar music decisions. Made tangible. Five short films show how Brand Studio helps brands and agencies turn everyday music problems into a clear direction, a reasoned choice and audience insight.
With Shai Hirschson. Made by EightSix and Leuchtturm Film, with real people and quite a lot of cardboard. Each episode connects a familiar problem to a Brand Studio function and the value it adds.
- With
- Shai Hirschson
- Production
- EightSix and Leuchtturm Film
Episodes (5)
Handmade · Episode 01 · 25 Sept 2026 · 0:30
Choosing Music, Going Nowhere
Shai steps onto a treadmill to show how music meetings can keep moving without reaching a decision.
Brand Studio · mDNA™ Setup and Discover
Handmade · Episode 02 · 25 Sept 2026 · 0:31
What Does Premium Sound Like?
A piano and a cardboard PREMIUM sign put a familiar music brief under a little pressure.
Brand Studio · mDNA™ Setup
Handmade · Episode 03 · 27 Sept 2026 · 0:35
Whose Taste Wins?
A music meeting made from cardboard has all the usual opinions and needs a shared basis for choosing.
Brand Studio · Brand Fit Scoring
Handmade · Episode 04 · 30 Sept 2026 · 0:33
The Audience Has Entered
The audience arrives with scorecards and gives the music meeting a few more opinions to consider.
Brand Studio · SmartTest™
Handmade · Episode 05 · 11 Oct 2026 · 0:37
Same Product. Different Company
The same fictional yoghurt suggests three different companies as the music changes around it.
Brand Studio · mDNA™ Profiling