Handmade · Episode 03 · 27 Sept 2026 · 0:35
Whose Taste Wins?
A music meeting made from cardboard has all the usual opinions and needs a shared basis for choosing.
With Shai Hirschson · Video language: English
The familiar problem
The loudest opinion can become the final choice. Sometimes seniority helps it along. When everyone argues from personal taste, the brand, its audience and the purpose of the music can disappear from the conversation.
The Brand Studio function
Brand Fit Scoring
Brand Studio uses the mDNA™ profile as a reference for Brand Fit Scoring. Candidates are compared with the brand's musical direction, with reasons for the fit. That gives the meeting a common basis for discussing tracks and explaining a recommendation.
What it adds
People can still disagree. The discussion gains a shared reference and reasons that other people can examine. A favourite track becomes a proposal the team can assess against the brand brief.
Takeaway
Bring a reason for the track, along with your opinion.
Turn the music brief into shared criteria
EightSix supports brand teams and agencies with music strategy and consulting. We clarify what the music needs to do for the brand and its audience, then help the team turn that direction into criteria for choosing tracks. The Brand Studio function shown in this episode supports that process.
Explore Music Strategy & ConsultingTranscript
Video language: English
Music is subjective. Conveniently, nobody can prove anything. In most music meetings, the loudest opinion wins. Sometimes, the most senior. Neither is a musical quality.
Brand Studio gives the room something better than just another opinion: the brand, the audience, and the job the music needs to do.
People can still disagree. Now they need evidence. Meetings get shorter. A very popular feature. EightSix.
Production: EightSix and Leuchtturm Film