Sonic Branding & Design
Give your brand a voice it can own forever
We create distinctive audio identities that cut through the noise. From sonic logos to full brand soundscapes, we design sound that becomes synonymous with your brand - proven to increase brand recall by up to 96% compared to visual-only exposure.
Our Process
Discovery & Immersion
We immerse ourselves in your brand's DNA, understanding your values, audience, and competitive landscape to identify the unique sonic opportunity.
Composition & Design
Our composers craft distinctive audio elements, from the core sonic logo to full soundscapes, testing and refining until the sound is unmistakably yours.
Guidelines & Rollout
We deliver a comprehensive sonic toolkit with guidelines ensuring consistent application across all touchpoints, from ads to apps to experiences.
Evolve
We track performance, refine your sonic strategy over time, and ensure your brand's music intelligence evolves with your business. Sonic branding is a living system, not a one-off deliverable.
Capabilities
mDNA™ Profiling
Map your brand's unique sonic fingerprint using our proprietary framework - the foundation for every sound decision.
Sonic Logo & DNA Track
A distinctive audio signature and core composition that becomes instant brand recognition across every touchpoint.
Brand Sound Guidelines
Comprehensive sonic system documentation ensuring consistent application by any team, agency, or market.
Adaptive Soundscapes
Context-aware ambient audio that shifts with environment, platform, and audience - from retail spaces to digital products.
From our work: Siemens Home Appliances
EightSix was commissioned to develop a modular sonic branding system for Siemens Home Appliances. Campaign Germany reported on the project on 24 April 2026.
Sonic branding projects
Client: Siemens
The Sound of Siemens Home
mDNA Track deployed across Siemens Home Appliances campaign films globally.
Deliverables: Sonic Logo, mDNA Track
View the case: SiemensClient: OTTO
The Sound of OTTO
We delivered the Brand mDNA Track, Sonic Logo, Opener, and Brand Studio, then activated campaign-specific artist partnerships to amplify the "find ich gut" claim with cultural authenticity.
Deliverables: Sonic Opener, Sonic Logo, mDNA™ Track
View the case: OTTO