Handmade · Episode 04 · 30 Sept 2026 · 0:33
The Audience Has Entered
The audience arrives with scorecards and gives the music meeting a few more opinions to consider.
With Shai Hirschson · Video language: English
The familiar problem
Everyone in the boardroom can love a track while the intended audience hears something else. The people the music needs to reach are usually absent when the choice is made. In this episode, they walk in.
The Brand Studio function
SmartTest™
SmartTest™ lets brand teams test a shortlist with real listeners before making the final choice. Their responses can show how the music is perceived and whether it carries the intended brand associations. Listener feedback becomes part of a decision the team can still change.
What it adds
Teams can compare their own expectations with what listeners hear. That gives them another basis for choosing, questioning or refining a shortlist before they commit to the final track.
Takeaway
Let the audience inform the choice while it is still open.
Transcript
Video language: English
A boardroom can love a track. The audience can hear something else entirely. Inconvenient, because the audience is rarely there.
Brand Studio brings listener response into the room before opinion becomes expensive.
Not a focus group later. Not a postmortem with pastries.
The right track is not just the boardroom's favorite. It's the one that makes the brand land. EightSix.
Production: EightSix and Leuchtturm Film