Season 01: MAKE IT WORK · Episode 03 · 2 Sept 2026 · 0:29
Personal Taste Is Not Brand Strategy
Without a shared brand logic, taste turns into politics and the safest track survives.
Takeaway
Let taste inform the conversation, but keep a written brand logic as the thing the decision is measured against.
Presented by Gordian Gleiss — EightSix Co-Founder
Related service: Music Strategy
Read the episode
Nothing. The problem is everyone has some. The CEO likes jazz. The creative director hates guitars. Social wants whatever is trending this week. All valid human reactions.
But without a shared brand logic, taste becomes politics. The loudest person wins. The safest track survives and nobody can explain why it belongs.
Taste should enter the decision. It should not impersonate the strategy.