Season 01: MAKE IT WORK · Episode 01 · 29 Aug 2026 · 0:35
Most Music Problems Are Process Problems
Great music can still fail in the room when nobody has agreed what success means or who decides.
Takeaway
Before the first track is written, agree what success means, how it is measured and who owns the final call.
Presented by Gordian Gleiss — EightSix Co-Founder
Related service: Music Strategy
Read the episode
Usually somewhere between the studio door and the third stakeholder call, I've watched amazing pieces of craft leave the studio, and in the meeting it didn't land. It was not right.
Not because the music got worse in the taxi. It was because nobody knew what success meant, how it's defined, who owns the decision and how it's connected to the brand.
The creative work, the music, was amazing. The system around it was improvising. Most music problems are process problems wearing headphones.