Season 01: MAKE IT WORK · Episode 12 · 3 Oct 2026 · 0:27
Implementation Is Creative
A strategy is implemented when people beyond its original team can use it well in their everyday work.
Takeaway
Write guidance that tomorrow's social team, a new agency and a local team under pressure can use without calling its author.
Presented by Gordian Gleiss — EightSix Co-Founder
Related service: Music Strategy
Read the episode
If nobody can use the strategy without calling its author, it's not implemented. It has to work for the person making [music] tomorrow morning’s social post or the agency joining next month and the local team working under pressure.
If the guidance only makes sense to the people who created it, we did not build a system. We built a private opinion with a PDF.
A strategy becomes real when someone else can use it well. [music] EightSix.