The Sound of Westwing
Challenge
Westwing had built a visually iconic brand. But in an increasingly sound-on world, from TikTok to smart speakers, the brand had no sonic presence. Every touchpoint was visually curated. None was acoustically defined.
Approach
A complete sonic identity built around one idea: the feeling of walking into a room that changes your mood. "The Essence of a Room," a stripped-down piano riff in G Major, became the heart of a scalable system. The sound logo melody was woven into original compositions varying in emotion, tempo and style, building brand recognition without listener fatigue.
Sonic Logo
mDNA Track
Solution
Sound Logo (G Major, 3 seconds) for use as opener and closer across all audio-visual content worldwide, unlimited. Music watermarking across flexible original compositions. A defined brand voice: elegant, inspiring, emotionally engaging. GEMA-registered with worldwide rights, all media, unlimited duration. Deployed across TV, social, digital, radio, podcast, apps, smart speakers, on-hold, sponsoring and employer branding.
"We had spent years building a visual world that felt unmistakably Westwing. EightSix translated that into sound with the same level of craft and intention. The moment we heard 'The Essence of a Room' we knew they had understood exactly what we stand for."
Lydia Kind
CMO