Sonic Branding & Design
Give your brand a voice it can own forever
We create distinctive audio identities that cut through the noise. From sonic logos to full brand soundscapes, we design sound that becomes synonymous with your brand - proven to increase brand recall by up to 96% compared to visual-only exposure.
Our Process
Discovery & Immersion
We immerse ourselves in your brand's DNA, understanding your values, audience, and competitive landscape to identify the unique sonic opportunity.
Composition & Design
Our composers craft distinctive audio elements, from the core sonic logo to full soundscapes, testing and refining until the sound is unmistakably yours.
Guidelines & Rollout
We deliver a comprehensive sonic toolkit with guidelines ensuring consistent application across all touchpoints, from ads to apps to experiences.
Evolve
We track performance, refine your sonic strategy over time, and ensure your brand's music intelligence evolves with your business. Sonic branding is a living system, not a one-off deliverable.
Capabilities
mDNA™ Profiling
Map your brand's unique sonic fingerprint using our proprietary framework - the foundation for every sound decision.
Sonic Logo & DNA Track
A distinctive audio signature and core composition that becomes instant brand recognition across every touchpoint.
Brand Sound Guidelines
Comprehensive sonic system documentation ensuring consistent application by any team, agency, or market.
Adaptive Soundscapes
Context-aware ambient audio that shifts with environment, platform, and audience - from retail spaces to digital products.
来自我们的工作：Siemens Home Appliances
EightSix 受委托为 Siemens Home Appliances 开发模块化声音品牌系统。Campaign Germany 于 2026 年 4 月 24 日对该项目进行了报道。
声音品牌项目
客户: Siemens
Siemens 家用电器的声音标识
mDNA 轨道已在全球 Siemens 家用电器营销短片中部署。声音系统已在全欧洲营销触点中激活。由 SIEMENS 框架驱动的店内音频环境已覆盖旗舰零售店。中国和土耳其的改编版本在保留核心记忆曲线的同时，实现了符合当地文化的表达。
交付内容: Sonic Logo, mDNA Track
查看案例: Siemens客户: OTTO
The Sound of OTTO
我们交付了 Brand mDNA Track、Sonic Logo、Opener 以及 Brand Studio，随后启动了特定战役的艺人合作，以文化真实性放大“find ich gut”的品牌主张。Brand Studio 为所有内部团队提供 24/7 全天候访问权限，可获取预先授权、符合 mDNA 的曲目以及带有水印的作曲。
交付内容: Sonic Opener, Sonic Logo, mDNA™ Track
查看案例: OTTO