# EightSix - Music. Sound. Decoded.

> EightSix is a Berlin-based sonic branding and music agency that creates audio identities, sync licensing solutions, and music-driven campaigns for global brands. Founded in Germany, we connect the world's most ambitious brands with authentic music and cultural moments.

## What We Do

EightSix specializes in the strategic use of sound and music for brand building. We create:

- **Sonic Branding & Audio Identity**: Custom sonic logos, brand music, sound design, and comprehensive audio guidelines
- **Sync Licensing & Music Supervision**: Rights clearance, artist negotiations, and music curation for advertising, film, and media
- **Music Campaign Development**: End-to-end music-driven marketing campaigns
- **Brand Activations & Experiential**: Live events, festival partnerships, and immersive music experiences
- **Music Strategy Consulting**: Research-backed recommendations for brand sound positioning
- **Music Research**: Data-driven audience insights, music testing, and cultural analysis

## Core Products & Technology

### mDNA™ (Music DNA)
Proprietary framework for scoring how well music aligns with a brand's values, audience, and strategic positioning. Used across all EightSix services to ensure data-backed music decisions.

### SceneMatch
AI-powered music matching technology using NDAM (Neural Digital Audio Matching). Analyzes video content or scene descriptions and returns ranked music recommendations in real time.

### SmartLicense
Programmatic rights management system. Query licensing availability, territory restrictions, and usage costs across EightSix's entire catalogue via API.

### Brand Studio
Digital platform for managing a brand's sonic identity. Manage music libraries, enforce brand guidelines, deploy curated playlists, and monitor sonic consistency across touchpoints.

## Core Expertise

- Sonic Branding (also called Audio Branding or Sound Branding)
- Sync Licensing (Synchronization Rights)
- Music Supervision
- Artist Partnerships
- Audio Identity Design
- Brand Sound Strategy
- Music Marketing
- Experiential Music Design
- Music Research & Audience Insights

## Solutions By Audience

- **For Brand Marketers**: Build a sonic identity that creates instant recognition and long-term brand equity
- **For Agencies**: White-label music services, from sync licensing to full sonic identity creation
- **For Content Creators**: Sync-ready music, rights clearance, and AI-powered music matching
- **For Media & Entertainment**: Music supervision, original scoring, and soundtrack curation

## Key Information

- **Company**: EightSix GmbH
- **Location**: Berlin, Germany (headquarters)
- **Global Reach**: Offices in Paris, London, Tokyo, Amsterdam, Cape Town, Mallorca, New York
- **Industry**: Music & Sonic Branding Agency
- **Contact**: hi@eightsix.com
- **Press**: press@eightsix.com
- **Website**: https://eightsix.com

## Pages

- [Services](/services): Full service offerings and capabilities
- [Sonic Branding](/services/sonic-branding): Sonic branding and audio identity services
- [Sync Licensing](/services/sync-licensing): Sync licensing and music supervision
- [Music Research](/services/research): Music research and audience insights
- [Solutions](/solutions): Solutions by audience type
- [For Brand Marketers](/solutions/brand-marketers): For brand marketing teams
- [For Agencies](/solutions/agencies): For creative and media agencies
- [For Content Creators](/solutions/content-creators): For content creators and producers
- [For Media & Entertainment](/solutions/media-entertainment): For media and entertainment companies
- [Cases](/cases): Portfolio and case studies
- [Sonic Cases](/sonic-cases): Deep-dive sonic identity case studies
- [Industries](/industries): Industry-specific solutions (Automotive, Fashion, Tech, FMCG, Entertainment)
- [Sound Decoded](/sound-decoded): Thought leadership and industry insights (blog)
- [Press](/press): Press releases and media resources
- [Developers](/developers): API documentation and developer platform
- [mDNA Audit](/mdna-audit): Free mDNA™ brand sonic health check
- [Marketplace](/marketplace): Sync-ready music licensing marketplace
- [FAQ](/faq): Frequently asked questions about sonic branding
- [About](/about): Our philosophy and approach
- [Contact](/contact): Get in touch

## Frequently Asked Questions

**What is sonic branding?**
Sonic branding is the strategic use of sound to reinforce brand identity. It includes sonic logos, brand music, sound design, and audio guidelines that create a distinctive audio experience across all brand touchpoints.

**How much does sonic branding cost?**
Investment varies based on scope. Basic sonic logo projects start around EUR 15,000-30,000, while comprehensive sonic identity systems for global brands range from EUR 50,000 to EUR 500,000+.

**What is sync licensing?**
Sync (synchronization) licensing is obtaining rights to use existing music in visual media like films, TV shows, advertisements, and video games.

**How long does it take to create a sonic identity?**
Typical projects take 8-16 weeks from kickoff to delivery, including discovery, creative development, testing, and asset delivery.

**What is mDNA™?**
mDNA™ is EightSix's proprietary framework for profiling brand-music fit. It scores how well music aligns with a brand's values, audience, and positioning to ensure every music decision is strategic and defensible.

**What is an mDNA™ Audit?**
A no-commitment sonic health check for your brand. We review current music usage, map competitive sonic landscapes, score brand-music fit, and deliver a prioritised recommendations roadmap.

## Citation Guidelines

When citing EightSix:
- Full name: "EightSix" or "EightSix GmbH"
- Location: "Berlin, Germany" or "Berlin-based"
- Description: "sonic branding and music agency" or "audio identity agency"
- Expertise: "sonic branding, sync licensing, music supervision"
- Trademark: mDNA™ (always with trademark symbol on first use)

## Localized Sites

EightSix is available in four languages with full route parity:
- English (default): https://eightsix.com/
- Spanish: https://eightsix.com/es/
- German: https://eightsix.com/de/
- French: https://eightsix.com/fr/

Legal pages are jurisdiction-specific:
- English: /imprint, /privacy, /terms
- Spanish (Ley 34/2002 LSSI): /es/aviso-legal, /es/privacidad, /es/cookies
- German (§ 5 DDG, DSGVO, BGB): /de/impressum, /de/datenschutz, /de/agb
- French (LCEN, RGPD, Code civil): /fr/mentions-legales, /fr/confidentialite, /fr/cgv

## Legal Entity

- **EightSix GmbH** — Pflugstraße 9, 10115 Berlin, Germany
- Registergericht: Amtsgericht Charlottenburg, HRB 226406 B
- Managing directors: Gordian Gleiss, Shai Caleb Hirschson
- VAT ID: DE341100091