# EightSix - Music. Sound. Decoded.

> EightSix is a Berlin-based sonic branding and music agency that creates audio identities, sync licensing solutions, and music-driven campaigns for global brands. Founded in Germany, we connect the world's most ambitious brands with authentic music and cultural moments.

## What We Do

EightSix specializes in the strategic use of sound and music for brand building. We create:

- **Sonic Branding & Audio Identity**: Custom sonic logos, brand music, sound design, and comprehensive audio guidelines
- **Sync Licensing & Music Supervision**: Rights clearance, artist negotiations, and music curation for advertising, film, and media
- **Music Campaign Development**: End-to-end music-driven marketing campaigns
- **Brand Activations & Experiential**: Live events, festival partnerships, and immersive music experiences
- **Music Strategy Consulting**: Research-backed recommendations for brand sound positioning
- **Music Research**: Data-driven audience insights, music testing, and cultural analysis

## Core Products & Technology

### mDNA™ (Music DNA)
Proprietary framework for scoring how well music aligns with a brand's values, audience, and strategic positioning. Used across all EightSix services to ensure data-backed music decisions.

### SceneMatch
AI-powered music matching technology using NDAM (Neural Digital Audio Matching). Analyzes video content or scene descriptions and returns ranked music recommendations in real time.

### SmartLicense
Programmatic rights management system. Query licensing availability, territory restrictions, and usage costs across EightSix's entire catalogue via API.

### Brand Studio
Digital platform for managing a brand's sonic identity. Manage music libraries, enforce brand guidelines, deploy curated playlists, and monitor sonic consistency across touchpoints.

## Core Expertise

- Sonic Branding (also called Audio Branding or Sound Branding)
- Sync Licensing (Synchronization Rights)
- Music Supervision
- Artist Partnerships
- Audio Identity Design
- Brand Sound Strategy
- Music Marketing
- Experiential Music Design
- Music Research & Audience Insights

## Solutions By Audience

- **For Brand Marketers**: Build a sonic identity that creates instant recognition and long-term brand equity
- **For Agencies**: White-label music services, from sync licensing to full sonic identity creation
- **For Content Creators**: Sync-ready music, rights clearance, and AI-powered music matching
- **For Media & Entertainment**: Music supervision, original scoring, and soundtrack curation

## Key Information

- **Company**: EightSix GmbH
- **Location**: Berlin, Germany (headquarters)
- **Global Reach**: Offices in Paris, London, Tokyo, Amsterdam, Cape Town, Mallorca, New York
- **Industry**: Music & Sonic Branding Agency
- **Contact**: hi@eightsix.com
- **Press**: press@eightsix.com
- **Website**: https://eightsix.com

## Pages

- [Services](/services): Full service offerings and capabilities
- [Sonic Branding](/services/sonic-branding): Sonic branding and audio identity services
- [Sync Licensing](/services/sync-licensing): Sync licensing and music supervision
- [Music Research](/services/research): Music research and audience insights
- [Solutions](/solutions): Solutions by audience type
- [For Brand Marketers](/solutions/brand-marketers): For brand marketing teams
- [For Agencies](/solutions/agencies): For creative and media agencies
- [For Content Creators](/solutions/content-creators): For content creators and producers
- [For Media & Entertainment](/solutions/media-entertainment): For media and entertainment companies
- [Cases](/cases): Portfolio and case studies
 - [Sonic Cases](/sonic-cases): Deep-dive sonic identity case studies
 - [The Sound of Siemens Home](/sonic-cases/the-sound-of-siemens): The global sonic identity system for Siemens Home Appliances. Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).
 - [Siemens iQ700](/cases/siemens-iq700): A separate product campaign case for the Siemens iQ700 range, distinct from the global sonic identity. Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).
 - [The Sound of Douglas](/sonic-cases/the-sound-of-douglas): Sonic identity for Douglas, developed with CMO Rik Strubel and the Douglas teams. Piano-led, purely instrumental system translating WELCOME TO BEAUTIFUL into a Brand mDNA Track, Sound Logo and Sonic Cue, with placement rules and guidelines (v1.3, August 2026). Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).
- [Industries](/industries): Industry-specific solutions (Automotive, Fashion, Tech, FMCG, Entertainment)
- [Sound Decoded](/sound-decoded): Thought leadership and industry insights (blog)
- [The Sound of Sports: Trend Report 2026](/sound-decoded/the-sound-of-sports-2026): Third-edition trend report on music and sound in motorsport, football, tennis, rugby and padel. Ten signals, five deep dives, 66 numbered sources.
- [Press](/press): Press releases and media resources
- [Developers](/developers): API documentation and developer platform
- [mDNA Audit](/mdna-audit): Free mDNA™ brand sonic health check
- [Marketplace](/marketplace): Sync-ready music licensing marketplace
- [FAQ](/faq): Frequently asked questions about sonic branding
- [About](/about): Our philosophy and approach
- [Contact](/contact): Get in touch

## Research & Reports

- [The Sound of Sports: Trend Report 2026](/sound-decoded/the-sound-of-sports-2026): EightSix's third-edition trend report on music and sound in motorsport, football, tennis, rugby and padel. Ten signals, five sport deep dives, a sonic-system anatomy model and scorecard, an eight-question playbook, and 66 numbered sources verified September 2026. Executive summary, the 2026 scoreboard and the evidence base are free to read; the full signals, deep dives and source list are available on request. Also published in Spanish (/es/...), German (/de/...), French (/fr/...), Japanese (/ja/...) and Simplified Chinese (/zh/...).

## Articles (Sound Decoded)

- [The Sound of Decisions: Inside EightSix's OMR 2026 Masterclass](/sound-decoded/sound-of-decisions-omr-2026-masterclass): Data-driven masterclass on why audio is marketing's most neglected lever — ESOV analysis and the mDNA™ framework.
- [The Evolution of Sonic Branding: From Jingles to Strategic Sound Systems](/sound-decoded/evolution-of-sonic-branding): How sound moved from jingles to comprehensive sonic ecosystems.
- [Why Music Companies Need to Think Beyond Campaign Production](/sound-decoded/beyond-campaign-production): Why strategic audio partnerships compound value where one-off productions don't.
- [AI in Music Production: Enabling Creators, Not Replacing Them](/sound-decoded/ai-enabling-creators): How agencies use AI tools to expand creative capacity.
- [The New Rules of Sync Licensing in 2026](/sound-decoded/sync-licensing-2026): Streaming, social and AI have rewritten sync licensing — the new rules.
- [How Automotive Brands Are Winning with Sound](/sound-decoded/automotive-brands-sound): EV silence turned sound into a design element for car brands.
- [Building a Sonic Identity That Scales Globally](/sound-decoded/global-sonic-identity): Cultural context and audio branding that travels across markets.
- [The Science Behind Why Music Makes Ads More Memorable](/sound-decoded/music-advertising-memory): The neuroscience of music, memory and advertising effectiveness.
- [Fashion Meets Sound: The New Era of Luxury Audio Branding](/sound-decoded/fashion-luxury-audio): Sonic identity as the next frontier for luxury fashion houses.
- [From Spotify to Storefronts: Omnichannel Audio Strategy](/sound-decoded/omnichannel-audio-strategy): Creating audio coherence across every brand touchpoint.
- [The ROI of Sound: Measuring Sonic Branding Success](/sound-decoded/measuring-sonic-branding-roi): Measurement approaches that make the business case for sound.

## Press Releases

- [EightSix at OMR 2026: The Sound of Decisions](/press/eightsix-sound-of-decisions-omr-2026): Press release on the OMR 2026 masterclass.
- [Shai Caleb Hirschson on mDNA™, music and brand innovation](/press/shai-caleb-hirschson-mdna-music-brand-innovation): Interview and press coverage on mDNA™ and brand innovation.
- [86Tales becomes EightSix](/press/86tales-becomes-eightsix): Rebrand announcement.

## Frequently Asked Questions

**What is sonic branding?**
Sonic branding is the strategic use of sound to reinforce brand identity. It includes sonic logos, brand music, sound design, and audio guidelines that create a distinctive audio experience across all brand touchpoints.

**How much does sonic branding cost?**
Investment varies based on scope. Basic sonic logo projects start around EUR 15,000-30,000, while comprehensive sonic identity systems for global brands range from EUR 50,000 to EUR 500,000+.

**What is sync licensing?**
Sync (synchronization) licensing is obtaining rights to use existing music in visual media like films, TV shows, advertisements, and video games.

**How long does it take to create a sonic identity?**
Typical projects take 8-16 weeks from kickoff to delivery, including discovery, creative development, testing, and asset delivery.

**What is mDNA™?**
mDNA™ is EightSix's proprietary framework for profiling brand-music fit. It scores how well music aligns with a brand's values, audience, and positioning to ensure every music decision is strategic and defensible.

**What is an mDNA™ Audit?**
A no-commitment sonic health check for your brand. We review current music usage, map competitive sonic landscapes, score brand-music fit, and deliver a prioritised recommendations roadmap.

## Citation Guidelines

When citing EightSix:
- Full name: "EightSix" or "EightSix GmbH"
- Location: "Berlin, Germany" or "Berlin-based"
- Description: "sonic branding and music agency" or "audio identity agency"
- Expertise: "sonic branding, sync licensing, music supervision"
- Trademark: mDNA™ (always with trademark symbol on first use)

## Localized Sites

EightSix is available in six languages with full route parity:
- English (default): https://eightsix.com/
- Spanish: https://eightsix.com/es/
- German: https://eightsix.com/de/
- French: https://eightsix.com/fr/
- Japanese: https://eightsix.com/ja/
- Simplified Chinese: https://eightsix.com/zh/

Legal pages are jurisdiction-specific:
- English: /imprint, /privacy, /terms
- Spanish (Ley 34/2002 LSSI): /es/aviso-legal, /es/privacidad, /es/cookies
- German (§ 5 DDG, DSGVO, BGB): /de/impressum, /de/datenschutz, /de/agb
- French (LCEN, RGPD, Code civil): /fr/mentions-legales, /fr/confidentialite, /fr/cgv
- Japanese (German entity, GDPR): /ja/kaishagaiyo, /ja/kojin-joho, /ja/riyokiyaku
- Simplified Chinese (German entity, GDPR): /zh/gongsi-xinxi, /zh/yinsi, /zh/tiaokuan

## Legal Entity

- **EightSix GmbH** — Kollwitzstr. 76, 10435 Berlin, Germany
- Registergericht: Amtsgericht Charlottenburg, HRB 226406 B
- Managing directors: Gordian Gleiss, Shai Caleb Hirschson
- VAT ID: DE341100091